Business Model Innovation
Find new ways to create and capture value.
The problem
Existing models erode as technology and customer behaviour change. Incremental improvement protects today but leaves tomorrow open to new entrants.
What we do
We design and test new propositions, revenue models and ecosystem plays, then validate them in-market before large investment is made.
Typical engagement
- Duration
- 6–12 weeks
- Team
- Strategy lead, commercial analyst, designer
- Best for
- New revenue lines, market entry, platform strategy
Methodology
- Explore
Map value pools, customer jobs and competitor models.
- Generate
Develop alternative models and propositions.
- Validate
In-market tests: landing pages, pilots, pricing experiments.
- Commit
An investment case with milestones and kill criteria.
Deliverables
- Business model options
- Validated proposition
- Pricing and revenue model
- Market entry plan
- Investment case
Example outcomes
- A new recurring revenue line
- A platform partnership strategy
- Entry into a new geography with a proven offer